CASE STUDY · DEEP DIVE
In the past year, New Balance launched 33 stores across 12 countries, from London to Lisbon, Berlin to Barcelona, we've partnered with New Balance to document a series of standout
The starting point is always the same: a producer's call, a brief in writing, a crew assembled within hours. For the brand, the standard is non-negotiable — every frame has to read as the brand, in every city, in every market, on every channel. That's the bar this case study is measured against.
What makes the work consistent isn't any single camera or location — it's the pipeline. Local crews briefed centrally from London. Files moving overnight to the post team. A single grading standard applied to every frame, regardless of the shoot. Same-day press selects on desks before sunrise. Final delivery within 48 hours.
This case study collects the work — the hero stills, the supporting detail, the architecture-of-retail studies, the brand activations — and walks through the operating model that produced it. It's part visual archive, part operating-model document.
One London grading standard, applied to every frame across 33 cities. The brand looks like the brand, regardless of the camera that shot it.
"One London grading standard, applied to every frame across 33 cities. The brand looks like the brand, regardless of the "
— Like to see this for your brand?
Same-day selects, single producer, London-graded. Direct line to the producer who'll own your project end-to-end.