TDM.Space was commissioned to capture stills and video of the engaging hoarding installed by lululemon whilst their flagship store undergoes refurbishment. View more of our retail
Behind lululemon — Made To Feel — London, the brief, the team, the result. Each project that lands in this journal started the same way — a producer's call, a brief in writing, a crew assembled within days, a turnaround measured in hours not weeks. The work below is the visual record of one of those moments.
TDM.Space operates as a single creative studio with a vetted local crew network across 30 cities and 14 countries. Every project — whether a flagship opening on Bond Street, a vitrine install in Ginza, a Cannes activation or a Paris runway adjacent — is owned end-to-end by one London producer, captured by a brief-matched local crew, and graded through a single colour standard.
What that means in practice: same-day press selects, full delivery within 24–48 hours, and a portfolio that looks consistent regardless of which city the camera was in. The post pipeline is centralised; the eye on the ground is local; the standard is set in London and held to globally.
You can browse the full 324-project portfolio archive at /work/, or read other entries in the journal — case studies, agency partnerships and editorial notes from the network — below.