TDM·SPACE

Sportswear · 2021-08-24

Nike — Paseo de Gracia — Barcelona

We were invited by the Nike EMEA to travel to Barcelona to capture video and stills of the new flagship Spanish store on the iconic Paseo de Gracia.

Behind Nike — Paseo de Gracia — Barcelona, the brief, the team, the result. Each project that lands in this journal started the same way — a producer's call, a brief in writing, a crew assembled within days, a turnaround measured in hours not weeks. The work below is the visual record of one of those moments.

TDM.Space operates as a single creative studio with a vetted local crew network across 30 cities and 14 countries. Every project — whether a flagship opening on Bond Street, a vitrine install in Ginza, a Cannes activation or a Paris runway adjacent — is owned end-to-end by one London producer, captured by a brief-matched local crew, and graded through a single colour standard.

What that means in practice: same-day press selects, full delivery within 24–48 hours, and a portfolio that looks consistent regardless of which city the camera was in. The post pipeline is centralised; the eye on the ground is local; the standard is set in London and held to globally.

You can browse the full 324-project portfolio archive at /work/, or read other entries in the journal — case studies, agency partnerships and editorial notes from the network — below.

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Or browse all 102 pieces in the journal.