CMYK × Nike – Past Present Future, Footlocker — Paris, Milan & Sheffield.

We supported CMYK — a creative retail activation agency and long-term collaborator — as creative production partner on Nike’s Past Present Future project across three Footlocker locations in Paris Les Halles, Milan and Sheffield.

We photographed the installations simultaneously across all three cities, delivering stills with a 24-hour turnaround.

Each location required a consistent visual approach while adapting to the specifics of the store environment, ensuring alignment across all three sites.

"CMYK × Nike — Paris — captured on the night of."

— What we did