Retail photography by TDM.Space for Nike in London, 2025. Same-day press selects, full delivery within 48 hours, graded through our centralised London post team.
Another bold retail statement in Nike Running’s campaign calendar.
We were on-site at Nike Oxford Circus to capture the latest phase of the brand’s global running narrative — the After Dark Tour, a campaign focused on performance, visibility, and nighttime energy.
This was another high-impact, high-speed delivery, with final stills retouched and supplied within 24 hours to support Nike’s global PR, brand, and retail teams.
Shot pre-trade, our coverage focused on campaign graphics, in-store storytelling, VM execution, and the brand’s signature immersive lighting approach.
📸 Shot and delivered within 24 hours
🌍 Flagship execution aligned with global brand rollout
🎯 Supporting press, PR, internal decks, and retail channels
We’re currently working on a number of related pop-ups and running-focused activations across the city — stay tuned.
"Nike — London — captured on the night of."
— What we did
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Nike-grade retail photography in London or anywhere on our 30-city network. Same-day selects, single producer, London-graded.