Retail photography by TDM.Space for Nike in Paris, 2025. Same-day press selects, full delivery within 48 hours, graded through our centralised London post team.
Not Here To Be Liked. And not here to wait around.
We were commissioned to capture Nike’s latest Shox campaign activation at the House of Innovation on the Champs-Élysées — a bold retail execution under the creative concept “Not Here To Be Liked.”
Shot and edited in collaboration with our Paris-based crew, the campaign focused on immersive spatial design, provocative brand storytelling, and a distinct visual language built around disruption and individuality.
This was another high-velocity shoot with priority selects prepped and delivered for global PR and internal rollout.
🎯 Visual delivery supported Nike’s fast-moving EMEA retail calendar.
"Nike — Paris — captured on the night of."
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Nike-grade retail photography in Paris or anywhere on our 30-city network. Same-day selects, single producer, London-graded.